General Electric and Ecomagination?

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--A dancing elephant does his best "Gene Kelly" dance impersonation in GE's newest TV advertisement, "Singin in the rain," a clever spin on the film of the same name. The ad takes place in a rain forest full of exotic animals and features the classic song, which sends the elephant into a tap dance a la Gene Kelly. (from GE website)

Click to see the Ecomagination Ad (Windows Media)

The Ecomagination website. Be the first to see what GE is planning!


ok..ok .. I know what your thinking GE and the Environment? They fought against the EPA's Plan to clean up Hudson River in 2001. They are a major corporation which makes everything from Jet engines to Television programming. But folks, It appears that there is some real effort over in corporate. It looks like GE is trying to hop on the band wagon to be a sustainable and eco friendly company. Here at Ecolosophy we say keep up the good work!

• Check out some of their awards in recent years.
  
  

Dow Jones Sustainability Index Member: Dow Jones (2004)
World's Most Respected Company: Financial Times (1998, 1999, 2000, 2001, 2002, 2003)
ENERGY STAR Partner of the Year Award: DOE/EPA (2003)
Top 100 Companies to Work For: Working Mothers Magazine (2003)
Catalyst Award: Catalyst, Women in Management (2004)
ELCF Corporate Award: ELCF, African American Corporate Executives (2004)
The Award for Excellence in Workplace Volunteering: Points of Light Foundation (2004)

General Electrics Social Responsibility report. Check it out Here!